As we see Global 1000 companies increasingly encourage Baby Boomers to retire early, many Boomers are setting their sights on second careers in service based, adviser, or highly skilled freelance businesses. If you want to be independent or have a self-owned business, whether as a Boomer, Gen X or Millennial, and you want to be the one calling your own shots, then you will have to master the critical nature of sales, gain a real handle on what drives value for clients, and craft suitably matched services to serve your clients. Blaming the economy or your territory for insufficient sales or the “I’m not a sales person” excuse won’t wash. Until such time you reach 7 figures you should have ownership for this piece of the business before delegating it to anyone else.

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